{"id":1534,"date":"2023-02-06T21:47:50","date_gmt":"2023-02-06T21:47:50","guid":{"rendered":"https:\/\/lifestylerek.com\/?p=1534"},"modified":"2023-02-06T21:54:45","modified_gmt":"2023-02-06T21:54:45","slug":"ekipa-to-nosi-od-kanalu-na-youtube-do-wlasnego-sklepu","status":"publish","type":"post","link":"https:\/\/lifestylerek.com\/cs\/crew-from-channel-to-youtube-to-your-own-shop\/","title":{"rendered":"EKIPATONOSI - od kan\u00e1lu YouTube k vlastn\u00edmu obchodu"},"content":{"rendered":"<h2>Jak to v\u0161echno za\u010dalo?<\/h2>\n<p>Ekipa je polsk\u00e1 skupina youtuber\u016f a influencer\u016f, kterou v srpnu 2018 zalo\u017eil Karol \"Friz\" Wisniewski, kter\u00fd byl ji\u017e v t\u00e9 dob\u011b zn\u00e1m\u00fd sv\u00fdmi nez\u00e1visl\u00fdmi aktivitami. P\u016fvodn\u011b skupinu tvo\u0159il s\u00e1m Friz, jeho kamar\u00e1d Mateusz \"Tromba\" Tr\u0105bka, mana\u017eer a vedouc\u00ed cel\u00e9ho projektu \u0141ukasz \"Str\u00fd\u010dek \u0141ukie\" Wojtyca a n\u00edzkokvalifikovan\u00fd Mateusz \"Mini Majka\" Krzy\u017canowski.\" Pozd\u011bji se k projektu p\u0159ipojili dal\u0161\u00ed \u010dlenov\u00e9, kte\u0159\u00ed vytv\u00e1\u0159eli obsah jak pro kan\u00e1l Ekipa, tak pro sv\u016fj vlastn\u00ed kan\u00e1l na platform\u011b YouTube. Spolu s \u00fasp\u011bchy na soci\u00e1ln\u00edch s\u00edt\u00edch zah\u00e1jila Ekipa v roce 2020 svou hudebn\u00ed kari\u00e9ru a v roce 2021 vstoupila jako Ekipa Holding Company na polskou burzu. V sou\u010dasn\u00e9 dob\u011b maj\u00ed v\u0161echna videa Ekipy celkem 391 milion\u016f zhl\u00e9dnut\u00ed a jejich kan\u00e1l sleduj\u00ed v\u00edce ne\u017e dva miliony odb\u011bratel\u016f. Ned\u00e1vn\u00e9 zpr\u00e1vy v m\u00e9di\u00edch v\u0161ak nazna\u010duj\u00ed, \u017ee v sestav\u011b Ekipy do\u0161lo ke konflikt\u016fm a n\u011bkte\u0159\u00ed jej\u00ed \u010dlenov\u00e9, v\u010detn\u011b jednoho ze spoluzakladatel\u016f projektu Tromby, se ji\u017e ve spole\u010dn\u00fdch videoklipech neobjevuj\u00ed.<\/p>\n<h2>Podniky t\u00fdmu<\/h2>\n<p>T\u00fdm vyu\u017eil sv\u00e9 rostouc\u00ed popularity a za\u010dal prod\u00e1vat \u0159adu v\u00fdrobk\u016f s vlastn\u00edm logem. Spolupr\u00e1ce se zmrzlin\u00e1\u0159skou spole\u010dnost\u00ed Koral, kter\u00e1 se d\u00edky sv\u00e9 online prezentaci stala velmi popul\u00e1rn\u00ed, se ji\u017e zapsala do historie, nebo\u0165 v roce 2021 p\u0159edstavila dv\u011b nov\u00e9 p\u0159\u00edchut\u011b sv\u00fdch v\u00fdrobk\u016f s logem zn\u00e1m\u00e9 skupiny youtube. V t\u00e9m\u017ee roce Ekipa nav\u00e1zala spolupr\u00e1ci se z\u00e1bavn\u00edm parkem Energylandia u Krakova a spole\u010dnost\u00ed Herlitz vyr\u00e1b\u011bj\u00edc\u00ed \u0161koln\u00ed pot\u0159eby, v n\u00e1sleduj\u00edc\u00edm roce se v sekci pe\u010den\u00e9ho chleba s\u00edt\u011b prodejen Biedronka objevily barevn\u00e9 koblihy Ekipa, kter\u00e9 pozd\u011bji intenzivn\u011b propagovala cel\u00e1 skupina. Nahr\u00e1vac\u00ed spole\u010dnost DonPro vydala hudebn\u00ed album skupiny a Book and Fun pod jej\u00ed hlavi\u010dkou vydala a distribuovala dv\u011b knihy. Ze v\u0161ech finan\u010dn\u00edch iniciativ spole\u010dnosti Ekipa je nejsolidn\u011bj\u0161\u00ed, nejd\u016fsledn\u011bji provozovan\u00fd a, jak lze p\u0159edpokl\u00e1dat, nejziskov\u011bj\u0161\u00ed internetov\u00fd obchod EKIPATONOSI.<\/p>\n<h2>Z\u00e1kulis\u00ed obchodu T\u00fdm se nos\u00ed<\/h2>\n<p>Internetov\u00fd obchod EKIPATONOSI, kter\u00fd prod\u00e1v\u00e1 v\u00fdrobky stejnojmenn\u00e9 zna\u010dky, byl zaregistrov\u00e1n 11. prosince 2020 a od po\u010d\u00e1tku byl prezentov\u00e1n jako ambici\u00f3zn\u00ed a rozs\u00e1hl\u00fd projekt - podle informac\u00ed zve\u0159ejn\u011bn\u00fdch na webov\u00fdch str\u00e1nk\u00e1ch akciov\u00e9 spole\u010dnosti Ekipa m\u011bla m\u00edt spole\u010dnost k dispozici kancel\u00e1\u0159sk\u00e9 a skladov\u00e9 prostory o rozloze v\u00edce ne\u017e 1 200 metr\u016f krychlov\u00fdch. Webov\u00e9 str\u00e1nky projektu se prezentuj\u00ed estetick\u00fdm, ucelen\u00fdm a vizu\u00e1ln\u011b st\u0159\u00eddm\u00fdm zp\u016fsobem, kter\u00fd umo\u017e\u0148uje efektivn\u00ed orientaci v nab\u00eddce produkt\u016f. Zpo\u010d\u00e1tku obchod nab\u00edzel, jak u\u017e n\u00e1zev napov\u00edd\u00e1, pouze oble\u010den\u00ed, ale po n\u011bjak\u00e9 dob\u011b byl invent\u00e1\u0159 roz\u0161\u00ed\u0159en i o dal\u0161\u00ed, velmi odli\u0161n\u00e9 pom\u016fcky, zat\u00edmco oble\u010den\u00ed bylo seskupeno do takzvan\u00fdch kolekc\u00ed, tedy soubor\u016f tematicky a vizu\u00e1ln\u011b podobn\u00fdch v\u00fdrobk\u016f. Obchod pravideln\u011b nab\u00edz\u00ed ak\u010dn\u00ed nab\u00eddky na v\u00fdrobky ze standardn\u00edho sortimentu a p\u0159i ka\u017ed\u00e9 objedn\u00e1vce nad 90 PLN nab\u00edz\u00ed dopravu v\u00fdrobk\u016f dom\u016f zdarma.<\/p>\n<h2>Nab\u00eddka oble\u010den\u00ed Crew ji nos\u00ed<\/h2>\n<p>Na webov\u00fdch str\u00e1nk\u00e1ch EKIPATONOSI je nab\u00eddka oble\u010den\u00ed velmi \u0161irok\u00e1 a zahrnuje v podstat\u011b v\u0161echny mo\u017en\u00e9 kousky oble\u010den\u00ed - tri\u010dka, mikiny, ko\u0161ile, bundy, \u010depice, gum\u00e1ky a p\u00e1sky na ruku, kalhoty a pono\u017eky v mnoha barv\u00e1ch, vzorech, st\u0159iz\u00edch a z r\u016fzn\u00fdch materi\u00e1l\u016f. Na webov\u00fdch str\u00e1nk\u00e1ch si m\u016f\u017eete zakoupit jak le\u017e\u00e9rn\u00ed tri\u010dka s potiskem z vysoce kvalitn\u00ed bavlny, tak podzimn\u00ed bundy ze syntetick\u00fdch materi\u00e1l\u016f - polyesteru a polyamidu - a pono\u017eky vytvo\u0159en\u00e9 ze sm\u011bsi bavlny a syntetick\u00fdch tkanin. Reakc\u00ed na realitu pandemie koronaviru jsou naopak bavln\u011bn\u00e9 \u010dern\u00e9 ochrann\u00e9 masky v r\u016fzn\u00fdch proveden\u00edch. V\u0161echny v\u00fdrobky jsou d\u00edky log\u016fm snadno identifikovateln\u00e9 se zna\u010dkou Crew a podle textu na webov\u00fdch str\u00e1nk\u00e1ch byly tak\u00e9 \u0159\u00e1dn\u011b testov\u00e1ny a pravideln\u011b no\u0161eny \u010dleny skupiny p\u0159edt\u00edm, ne\u017e byly zp\u0159\u00edstupn\u011bny \u0161ir\u0161\u00ed ve\u0159ejnosti. Ka\u017ed\u00fd v\u00fdrobek je ozna\u010den jako navr\u017een\u00fd a u\u0161it\u00fd v Polsku.<\/p>\n<h2>Nab\u00eddka gadget\u016f T\u00fdm je nos\u00ed<\/h2>\n<p>Na webov\u00fdch str\u00e1nk\u00e1ch Ekipa m\u016f\u017eete krom\u011b oble\u010den\u00ed zakoupit tak\u00e9 obrovskou \u0161k\u00e1lu gadget\u016f nejr\u016fzn\u011bj\u0161\u00edch forem a pou\u017eit\u00ed. Nab\u00eddka zahrnuje jak velmi jednoduch\u00e9 dekorativn\u00ed v\u00fdrobky, jako je \u0161\u0148\u016frka na kl\u00ed\u010de, magnetka na lednici nebo sady samolepek pro d\u011bti, tak i v\u00fdrobky, u nich\u017e lze p\u0159edpokl\u00e1dat mnohem \u0161ir\u0161\u00ed vyu\u017eit\u00ed. T\u00fdm nab\u00edz\u00ed n\u011bkolik r\u016fzn\u00fdch typ\u016f velk\u00fdch hrnk\u016f s objemem 300 ml, mno\u017estv\u00ed pouzder na telefony p\u0159izp\u016fsoben\u00fdch des\u00edtk\u00e1m nejobl\u00edben\u011bj\u0161\u00edch design\u016f za\u0159\u00edzen\u00ed nebo maskota Cloudu - mal\u00e9ho pomeraniansk\u00e9ho psa zn\u00e1m\u00e9ho z vystoupen\u00ed na kan\u00e1lu YouTube. Pro ty, kte\u0159\u00ed se nezaj\u00edmaj\u00ed pouze o gadgety, ale hledaj\u00ed konkr\u00e9tn\u011bj\u0161\u00ed obsah, je v nab\u00eddce CD SEZON 3, kter\u00e9 obsahuje 13 hudebn\u00edch skladeb skupiny. Nab\u00eddka spole\u010dnosti EKIPATONOSI je tedy velmi bohat\u00e1 a zam\u011b\u0159en\u00e1 na r\u016fzn\u00e9 c\u00edlov\u00e9 skupiny - od nejmen\u0161\u00edch d\u011bt\u00ed a\u017e po dosp\u00edvaj\u00edc\u00ed ml\u00e1de\u017e, a v\u0161e nasv\u011bd\u010duje tomu, \u017ee se rozmanitost nab\u00edzen\u00fdch produkt\u016f bude v budoucnu jen roz\u0161i\u0159ovat.<\/p>","protected":false},"excerpt":{"rendered":"<p>Jak wszystko si\u0119 zacz\u0119\u0142o? Ekipa jest polsk\u0105 grup\u0105 youtuber\u00f3w i influencer\u00f3w za\u0142o\u017con\u0105 w sierpniu 2018 roku przez znanego ju\u017c w\u00f3wczas ze swojej samodzielnej dzia\u0142alno\u015bci Karola &#8222;Friza&#8221; Wi\u015bniewskiego. Pierwotnie grupa sk\u0142ada\u0142a si\u0119 z samego Friza, jego przyjaciela Mateusza &#8222;Tromby&#8221; Tr\u0105bki, menad\u017cera i kierownika ca\u0142ego projektu \u0141ukasza &#8222;Wujka \u0141ukiego&#8221; Wojtycy oraz niskoros\u0142ego Mateusza &#8222;Mini Majka&#8221; Krzy\u017canowskiego&#8221;. W [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1535,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29,31],"tags":[50],"class_list":["post-1534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","category-lifestyle","tag-all"],"_links":{"self":[{"href":"https:\/\/lifestylerek.com\/cs\/wp-json\/wp\/v2\/posts\/1534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifestylerek.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifestylerek.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifestylerek.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lifestylerek.com\/cs\/wp-json\/wp\/v2\/comments?post=1534"}],"version-history":[{"count":0,"href":"https:\/\/lifestylerek.com\/cs\/wp-json\/wp\/v2\/posts\/1534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifestylerek.com\/cs\/wp-json\/wp\/v2\/media\/1535"}],"wp:attachment":[{"href":"https:\/\/lifestylerek.com\/cs\/wp-json\/wp\/v2\/media?parent=1534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifestylerek.com\/cs\/wp-json\/wp\/v2\/categories?post=1534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifestylerek.com\/cs\/wp-json\/wp\/v2\/tags?post=1534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}