{"id":998,"date":"2023-01-24T14:12:03","date_gmt":"2023-01-24T14:12:03","guid":{"rendered":"https:\/\/lifestylerek.com\/?p=998"},"modified":"2023-02-06T20:24:45","modified_gmt":"2023-02-06T20:24:45","slug":"ralph-lauren","status":"publish","type":"post","link":"https:\/\/lifestylerek.com\/lv\/ralph-lauren\/","title":{"rendered":"Ralph Lauren - kas ir \u0161is z\u012bmols?"},"content":{"rendered":"

Ralph Lauren<\/h2>\n

Vai, dom\u0101jot par Ralph Lauren eti\u0137etes ce\u013cvedi, esat k\u0101dreiz aizdom\u0101ju\u0161ies, k\u0101da ir at\u0161\u0137ir\u012bba starp abiem? Protams, ir daudz l\u012bdz\u012bbu, jo abi ir Ralph Lauren z\u012bmola da\u013ca, ta\u010du ir ar\u012b da\u017eas b\u016btiskas at\u0161\u0137ir\u012bbas, kas tos at\u0161\u0137ir. \u0160\u0101da diferenci\u0101cija z\u012bmola ietvaros nav rakstur\u012bga tikai augst\u0101k\u0101s kvalit\u0101tes z\u012bmoliem. P\u0113d\u0113jo gadu laik\u0101 Ralph Lauren ir samazin\u0101jis sava z\u012bmola eti\u0137e\u0161u skaitu, apvienojot da\u017eas no t\u0101m vien\u0101 z\u012bmol\u0101. Da\u017ek\u0101rt nebija skaidrs, uz kuriem klientiem ir v\u0113rsta katra birka, t\u0101p\u0113c apvieno\u0161ana vienk\u0101r\u0161oja procesu. P\u0101rsteidzo\u0161i bija ar\u012b atv\u0113rt Ralph Lauren t\u012bmek\u013ca vietni un ieraudz\u012bt septi\u0146padsmit da\u017e\u0101dus pag\u0101tnes apak\u0161z\u012bmolus. Liel\u0101k\u0101 da\u013ca klientu pat nesaprot, ka z\u012bmolam ir da\u017e\u0101das segment\u0101cijas.<\/p>\n

50 gadu laik\u0101 kop\u0161 uz\u0146\u0113muma dibin\u0101\u0161anas 1967. gad\u0101 Ralph Lauren ir atz\u012bts par gandr\u012bz vai amerik\u0101\u0146u dz\u012bvesstila kvintesences rad\u012bt\u0101ju. Z\u012bmols ir izmantojis klasiskos dizainus, ta\u010du tos ir ar\u012b att\u012bst\u012bjis atbilsto\u0161i jaunaj\u0101m tendenc\u0113m. Ie\u0146\u0113mumi 2017. finan\u0161u gad\u0101 bija 6,7 miljardi ASV dol\u0101ru, kas ir par 10% maz\u0101k nek\u0101 l\u012bdz\u012bgi ie\u0146\u0113mumi, kas g\u016bti 2016. finan\u0161u gad\u0101. 2017. gada maij\u0101. Ralph Lauren Corporation iec\u0113la Patrisu Louv\u0113 par prezidentu un izpilddirektoru (CEO), nomainot Stefanu Larsonu. Pirms pievieno\u0161an\u0101s Ralph Lauren, Patrise Louvet str\u0101d\u0101ja par pasaules skaistumkop\u0161anas grupas prezidenti uz\u0146\u0113mum\u0101 Procter & Gamble.<\/p>\n

To ir v\u0113rts atcer\u0113ties!<\/h2>\n

Ralfs Lorens s\u0101ka pietic\u012bgi, str\u0101d\u0101jot no atvilktnes Empire State Building \u0145ujork\u0101 un p\u0101rdodot v\u012brie\u0161u kaklasaites zem kaklasai\u0161u ra\u017eot\u0101ja Beau Brummell. Pateicoties \u0161im atbalstam, Ralfs Lorens \u0101tri vien izv\u0113rsa veselu v\u012brie\u0161u ap\u0123\u0113rbu l\u012bniju, ko nosauca par \"Polo\", apliecinot savu m\u012blest\u012bbu pret sportu. Tikai p\u0113c diviem gadiem Ralfam Lorenam pirmo reizi tika pie\u0161\u0137irts savs veikals Bloomingdale's univers\u0101lveikalos Manheten\u0101. Balstoties uz \u0161iem agr\u012bnajiem pan\u0101kumiem, Ralfs Lorens (Ralph Lauren) laida klaj\u0101 pilnu sievie\u0161u kolekciju un v\u0113l\u0101k atv\u0113ra savu pirmo veikalu Rodeo Drive greznaj\u0101 Beverlihilsas rajon\u0101, kas bija pirmais amerik\u0101\u0146u dizainera veikals, kur\u0161 atrad\u0101s atsevi\u0161\u0137i. \u0160odien Ralph Lauren Group p\u0101rvalda 17 modes z\u012bmolus un \u010detrus dz\u012bvesstila z\u012bmolus 493 tie\u0161i p\u0101rvald\u012btos veikalos 30 valst\u012bs. Ralph Lauren ir vislab\u0101k paz\u012bstams ar polo kreklu, kas ir vec\u0101kais z\u012bmols Polo Ralph Lauren. Ralph Lauren produktu l\u012bnijas aptver visas modes ap\u0123\u0113rbu jomas, tostarp v\u012brie\u0161u ap\u0123\u0113rbu, sievie\u0161u ap\u0123\u0113rbu, sievie\u0161u pulkste\u0146us un rotaslietas, b\u0113rnu ap\u0123\u0113rbu un sporta ap\u0123\u0113rbu. Amerik\u0101\u0146u \"preppy\" stila at\u0161\u0137ir\u012bg\u0101 identit\u0101te ir tik sp\u0113c\u012bga, ka tagad t\u0101 tiek defin\u0113ta k\u0101 viens no galvenajiem amerik\u0101\u0146u modes elementiem. Ralph Lauren ir izveidojis vair\u0101kus z\u012bmolus, kas ietilpst Ralph Lauren z\u012bmola pasp\u0101rn\u0113 un paredz\u0113ti da\u017e\u0101diem tirgus segmentiem, t\u0101p\u0113c Ralph Lauren patie\u0161\u0101m ir k\u013cuvis par vienu no sp\u0113c\u012bg\u0101kajiem modes z\u012bmoliem pasaul\u0113. At\u0161\u0137ir\u012bb\u0101 no ierast\u0101s z\u012bmolved\u012bbas prakses, kas parasti tiek izmantota pat\u0113ri\u0146a pre\u010du nozar\u0113, modes un luksusa pre\u010du nozar\u0113 z\u012bmolved\u012bbas filozofija ir pavisam at\u0161\u0137ir\u012bga.<\/p>\n

Asto\u0146desmitajos un devi\u0146desmitajos gados Polo strauji att\u012bst\u012bj\u0101s, atverot veikalus ASV un \u0101rzem\u0113s. 1986. gad\u0101 Laurens atv\u0113ra savu uz\u0146\u0113muma galveno veikalu \u0145ujorkas Rhinelander Mansion Madisona avenue, kuru kop\u0161 t\u0101 laika ieskauj vair\u0101ki citi Laurena veikali. T\u0101 k\u0101 Goldman Sachs 1990. gada vid\u016b nopirka vair\u0101k nek\u0101 ceturtda\u013cu uz\u0146\u0113muma akciju, Polo Ralph Lauren 1997. gada 11. j\u016bnij\u0101 k\u013cuva publiski pieejams, tirgojoties ar simbolu RL. Kop\u0161 2015. gada oktobra Polo pan\u0101kumi ir nodro\u0161in\u0101ju\u0161i Laurenam person\u012bgo bag\u0101t\u012bbu, kas tiek l\u0113sta vair\u0101k nek\u0101 6 miljardu ASV dol\u0101ru apm\u0113r\u0101, ierindojot vi\u0146u starp 200 bag\u0101t\u0101kajiem cilv\u0113kiem pasaul\u0113.<\/p>\n

Kopsavilkums<\/h2>\n

Kop\u0161 z\u012bmola Ralph Lauren darb\u012bbas uzs\u0101k\u0161anas tas ir izstr\u0101d\u0101jis un \u012bstenojis strat\u0113\u0123iju, kas tie\u0161i izmanto \"zil\u0101 oke\u0101na\" iesp\u0113jas modes industrij\u0101 - l\u012bdzsvaru starp augsto modi (izsmalcin\u0101t\u012bbu) un klasiskaj\u0101m l\u012bnij\u0101m (dizainu un mantojumu). Veiksm\u012bgi apvienojot jaun\u0101 laikmeta identit\u0101ti ar klasisko dizainu, Ralph Lauren ir saglab\u0101jis savu pievilc\u012bbu pla\u0161am pat\u0113r\u0113t\u0101ju lokam. Ralph Lauren ir konsekventi izstr\u0101d\u0101jis da\u017e\u0101dus produktus da\u017e\u0101dos cenu l\u012bme\u0146os da\u017e\u0101diem tirgiem. No ap\u0123\u0113rba l\u012bdz aksesu\u0101riem, smar\u017e\u0101m, m\u0101jas prec\u0113m v\u012brie\u0161iem, sieviet\u0113m un b\u0113rniem par cen\u0101m no desmitiem dol\u0101ru l\u012bdz t\u016bksto\u0161iem. Katram Ralph Lauren z\u012bmolam b\u016bs savs m\u0113r\u0137a klients, at\u0161\u0137ir\u012bgs tirgus un at\u0161\u0137ir\u012bgas cenas katram z\u012bmolam.<\/p>\n

1980. gada vid\u016b Laurenam tika veikta oper\u0101cija, lai no smadzen\u0113m iz\u0146emtu labdab\u012bgu audz\u0113ju. Kop\u0161 t\u0101 laika vi\u0146\u0161 ir finans\u0113jis vair\u0101kas v\u0113\u017ea izp\u0113tes un apr\u016bpes iniciat\u012bvas, un 1989. gad\u0101 vi\u0146\u0161 bija viens no D\u017eord\u017etaunas Universit\u0101tes kr\u016bts v\u0113\u017ea izp\u0113tes centra \"Nina Hyde Center for Breast Cancer Research\" dibin\u0101t\u0101jiem. Izmantojot savu iev\u0113rojamo bag\u0101t\u012bbu, Laurens sav\u0101cis slavenu retu automobi\u013cu kolekciju, tostarp 1930. gada Mercedes-Benz Count Trossi SSK, kas paz\u012bstams k\u0101 \"Melnais princis\". 2005. gad\u0101 Laurens \u013c\u0101va savu kolekciju izst\u0101d\u012bt Bostonas T\u0113lot\u0101jm\u0101kslas muzej\u0101. 2011. gad\u0101 Par\u012bz\u0113 tika izst\u0101d\u012bta izlase no vi\u0146a automobi\u013cu kolekcijas.<\/p>","protected":false},"excerpt":{"rendered":"

Ralph Lauren Kiedy my\u015blisz o przewodniku po etykietach Ralpha Laurena, czy zastanawia\u0142e\u015b si\u0119 kiedy\u015b, jaka jest r\u00f3\u017cnica mi\u0119dzy nimi? Oczywi\u015bcie istnieje wiele podobie\u0144stw, poniewa\u017c oba s\u0105 cz\u0119\u015bciami marki Ralph Lauren, ale pewne znacz\u0105ce r\u00f3\u017cnice je wyr\u00f3\u017cniaj\u0105. To zr\u00f3\u017cnicowanie wewn\u0105trz marki nie jest niczym wyj\u0105tkowym dla\u00a0 marek premium.\u00a0W ci\u0105gu ostatnich kilku lat Ralph Lauren zmniejszy\u0142 liczb\u0119 […]<\/p>\n","protected":false},"author":2,"featured_media":1002,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38,41,31,29],"tags":[50],"class_list":["post-998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracje","category-kultura","category-lifestyle","category-moda","tag-all"],"_links":{"self":[{"href":"https:\/\/lifestylerek.com\/lv\/wp-json\/wp\/v2\/posts\/998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifestylerek.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifestylerek.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifestylerek.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lifestylerek.com\/lv\/wp-json\/wp\/v2\/comments?post=998"}],"version-history":[{"count":0,"href":"https:\/\/lifestylerek.com\/lv\/wp-json\/wp\/v2\/posts\/998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifestylerek.com\/lv\/wp-json\/wp\/v2\/media\/1002"}],"wp:attachment":[{"href":"https:\/\/lifestylerek.com\/lv\/wp-json\/wp\/v2\/media?parent=998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifestylerek.com\/lv\/wp-json\/wp\/v2\/categories?post=998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifestylerek.com\/lv\/wp-json\/wp\/v2\/tags?post=998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}