Ralph Lauren etiket rehberini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde, ikisi aras\u0131ndaki fark\u0131n ne oldu\u011funu hi\u00e7 merak ettiniz mi? Elbette, her ikisi de Ralph Lauren markas\u0131n\u0131n bir par\u00e7as\u0131 oldu\u011fu i\u00e7in bir\u00e7ok benzerlik var, ancak baz\u0131 \u00f6nemli farkl\u0131l\u0131klar onlar\u0131 birbirinden ay\u0131r\u0131yor. Marka i\u00e7indeki bu farkl\u0131la\u015fma sadece premium markalara \u00f6zg\u00fc de\u011fildir. Ge\u00e7ti\u011fimiz birka\u00e7 y\u0131l i\u00e7inde Ralph Lauren, baz\u0131lar\u0131n\u0131 tek bir etikette birle\u015ftirerek markas\u0131 i\u00e7indeki etiket say\u0131s\u0131n\u0131 azaltt\u0131. Zaman zaman her bir etiketin hangi m\u00fc\u015fterileri hedefledi\u011fi belli olmuyordu, bu nedenle birle\u015ftirme i\u015flemi s\u00fcreci basitle\u015ftirdi. Ralph Lauren'in web sitesini a\u00e7\u0131p ge\u00e7mi\u015ften gelen on yedi farkl\u0131 alt etiketi g\u00f6rmek de bunalt\u0131c\u0131yd\u0131. \u00c7o\u011fu m\u00fc\u015fteri markan\u0131n farkl\u0131 segmentasyonlar\u0131 oldu\u011funu bile anlam\u0131yor.<\/p>\n
1967'de kurulu\u015fundan bu yana ge\u00e7en 50 y\u0131l i\u00e7inde Ralph Lauren, neredeyse m\u00fckemmel Amerikan ya\u015fam tarz\u0131n\u0131n yarat\u0131c\u0131s\u0131 olarak tan\u0131nm\u0131\u015ft\u0131r. Marka, klasik tasar\u0131mlar\u0131 temel olarak kullanm\u0131\u015f, ancak bunlar\u0131 yeni trendler do\u011frultusunda da geli\u015ftirmi\u015ftir. 2017 mali y\u0131l\u0131 geliri, 2016 mali y\u0131l\u0131nda elde edilen benzer gelire k\u0131yasla 10%'lik bir d\u00fc\u015f\u00fc\u015fle 6,7 milyar ABD$ olarak ger\u00e7ekle\u015fmi\u015ftir. 2017 May\u0131s ay\u0131nda. Ralph Lauren Corporation, Stefan Larsson'un yerine Patrice Louvet'i ba\u015fkan ve icra kurulu ba\u015fkan\u0131 (CEO) olarak atad\u0131. Patrice Louvet, Ralph Lauren'e kat\u0131lmadan \u00f6nce Procter & Gamble'da K\u00fcresel G\u00fczellik Grup Ba\u015fkan\u0131 olarak g\u00f6rev yapm\u0131\u015ft\u0131r.<\/p>\n
Ralph Lauren, New York'taki Empire State Binas\u0131'nda bir \u00e7ekmecede \u00e7al\u0131\u015farak ve kravat \u00fcreticisi Beau Brummell alt\u0131nda erkek kravatlar\u0131 satarak m\u00fctevaz\u0131 bir notla ba\u015flad\u0131. Bu destekle birlikte Ralph Lauren, spor sevgisine sayg\u0131 g\u00f6stererek 'Polo' ad\u0131n\u0131 verdi\u011fi erkek giyim serisini h\u0131zla geni\u015fletti. Sadece iki y\u0131l i\u00e7inde, Ralph Lauren'e ilk olarak Manhattan'daki Bloomingdale's ma\u011fazalar\u0131nda kendi d\u00fckkan\u0131 verildi. Ralph Lauren, bu erken ba\u015far\u0131n\u0131n \u00fczerine tam bir kad\u0131n koleksiyonu \u00e7\u0131kard\u0131 ve daha sonra l\u00fcks Beverly Hills'teki Rodeo Drive'da ilk ma\u011fazas\u0131n\u0131 a\u00e7t\u0131 - Amerikal\u0131 bir tasar\u0131mc\u0131 i\u00e7in ilk ba\u011f\u0131ms\u0131z ma\u011faza. Bug\u00fcn Ralph Lauren Group, 30 \u00fclkede do\u011frudan i\u015fletilen 493 ma\u011fazada toplam 17 moda markas\u0131 ve d\u00f6rt ya\u015fam tarz\u0131 markas\u0131n\u0131 y\u00f6netmektedir. Ralph Lauren, portf\u00f6y\u00fcndeki en eski marka olan Polo Ralph Lauren'in polo ti\u015f\u00f6rt\u00fc ile tan\u0131n\u0131r. Ralph Lauren'in \u00fcr\u00fcn gruplar\u0131, erkek giyim, kad\u0131n giyim, kad\u0131n saatleri ve m\u00fccevherleri, \u00e7ocuk giyim ve spor giyim dahil olmak \u00fczere moda giyiminin t\u00fcm alanlar\u0131n\u0131 kapsamaktad\u0131r. Tiki, istekli Amerikan g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcn belirgin kimli\u011fi o kadar g\u00fc\u00e7l\u00fcd\u00fcr ki, art\u0131k Amerikan modas\u0131n\u0131n temel bir unsuru olarak tan\u0131mlanmaktad\u0131r. Ralph Lauren \u015femsiye markas\u0131 alt\u0131nda farkl\u0131 pazar segmentlerine hitap eden \u00e7ok say\u0131da alt marka ile Ralph Lauren ger\u00e7ekten de d\u00fcnyan\u0131n en g\u00fc\u00e7l\u00fc moda markalar\u0131ndan biri haline gelmi\u015ftir. T\u00fcketim mallar\u0131 sekt\u00f6r\u00fcnde g\u00f6r\u00fclen al\u0131\u015f\u0131lagelmi\u015f markala\u015fma uygulamalar\u0131n\u0131n aksine, moda ve l\u00fcks mallar sekt\u00f6r\u00fcndeki markala\u015fma felsefesi olduk\u00e7a farkl\u0131d\u0131r.<\/p>\n
Polo 1980'lerde ve 1990'larda h\u0131zla b\u00fcy\u00fcyerek ABD'de ve yurtd\u0131\u015f\u0131nda butikler a\u00e7t\u0131. 1986 y\u0131l\u0131nda Lauren, New York'ta Madison Avenue'daki Rhinelander Mansion'da \u015firketinin amiral gemisi ma\u011fazas\u0131n\u0131 a\u00e7t\u0131 ve o zamandan beri bu ma\u011faza ba\u015fka Lauren ma\u011fazalar\u0131 taraf\u0131ndan \u00e7evrelendi. Goldman Sachs 1990 y\u0131l\u0131n\u0131n ortalar\u0131nda \u015firketin d\u00f6rtte birinden fazlas\u0131n\u0131 sat\u0131n ald\u0131\u011f\u0131ndan, Polo Ralph Lauren 11 Haziran 1997 tarihinde halka a\u00e7\u0131larak RL sembol\u00fc alt\u0131nda i\u015flem g\u00f6rmeye ba\u015flad\u0131. Ekim 2015 itibariyle Polo'nun ba\u015far\u0131s\u0131 Lauren'e 6 milyar dolardan fazla oldu\u011fu tahmin edilen ki\u015fisel bir servet kazand\u0131rd\u0131 ve Lauren'i d\u00fcnyan\u0131n en zengin 200 ki\u015fisi aras\u0131na yerle\u015ftirdi.<\/p>\n
Ralph Lauren markas\u0131 lansman\u0131ndan bu yana moda end\u00fcstrisinin mavi okyanus olanaklar\u0131ndan do\u011frudan yararlanan bir strateji geli\u015ftirmi\u015f ve uygulamaya koymu\u015ftur - haute couture (sofistike) ile klasik \u00e7izgiler (tasar\u0131m ve miras) aras\u0131nda bir denge. Ralph Lauren, yeni \u00e7a\u011f kimliklerini klasik tasar\u0131mlarla ba\u015far\u0131l\u0131 bir \u015fekilde birle\u015ftirerek geni\u015f bir t\u00fcketici kitlesine hitap etmeyi s\u00fcrd\u00fcrm\u00fc\u015ft\u00fcr. Ralph Lauren s\u00fcrekli olarak farkl\u0131 pazarlar i\u00e7in farkl\u0131 fiyat seviyelerinde farkl\u0131 \u00fcr\u00fcnler geli\u015ftirmi\u015ftir. Onlarca dolardan binlerce dolara kadar de\u011fi\u015fen fiyatlarla erkekler, kad\u0131nlar ve \u00e7ocuklar i\u00e7in giysilerden aksesuarlara, kokulara, ev \u00fcr\u00fcnlerine kadar. Her Ralph Lauren etiketinin bir hedef m\u00fc\u015fterisi, farkl\u0131 bir pazar\u0131 ve her etiket i\u00e7in farkl\u0131 fiyatlar\u0131 olacakt\u0131r.<\/p>\n
Lauren 1980 y\u0131l\u0131n\u0131n ortalar\u0131nda beynindeki iyi huylu bir t\u00fcm\u00f6r\u00fc ald\u0131rmak i\u00e7in ameliyat oldu. O zamandan beri bir dizi kanser ara\u015ft\u0131rma ve bak\u0131m giri\u015fimini finanse etti ve 1989 y\u0131l\u0131nda Georgetown \u00dcniversitesi'nde Nina Hyde Meme Kanseri Ara\u015ft\u0131rma Merkezi'nin kurucular\u0131ndan biri oldu. Lauren, hat\u0131r\u0131 say\u0131l\u0131r servetini kullanarak aralar\u0131nda 'Kara Prens' olarak bilinen 1930 model Mercedes-Benz Count Trossi SSK'n\u0131n da bulundu\u011fu nadir arabalardan olu\u015fan \u00fcnl\u00fc bir koleksiyon olu\u015fturdu. Lauren, 2005 y\u0131l\u0131nda koleksiyonunun Boston G\u00fczel Sanatlar M\u00fczesi'nde sergilenmesine izin verdi. 2011 y\u0131l\u0131nda, otomobil koleksiyonundan bir se\u00e7ki Paris'te sergilenmi\u015ftir.<\/p>","protected":false},"excerpt":{"rendered":"
Ralph Lauren Kiedy my\u015blisz o przewodniku po etykietach Ralpha Laurena, czy zastanawia\u0142e\u015b si\u0119 kiedy\u015b, jaka jest r\u00f3\u017cnica mi\u0119dzy nimi? Oczywi\u015bcie istnieje wiele podobie\u0144stw, poniewa\u017c oba s\u0105 cz\u0119\u015bciami marki Ralph Lauren, ale pewne znacz\u0105ce r\u00f3\u017cnice je wyr\u00f3\u017cniaj\u0105. To zr\u00f3\u017cnicowanie wewn\u0105trz marki nie jest niczym wyj\u0105tkowym dla\u00a0 marek premium.\u00a0W ci\u0105gu ostatnich kilku lat Ralph Lauren zmniejszy\u0142 liczb\u0119 […]<\/p>\n","protected":false},"author":2,"featured_media":1002,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38,41,31,29],"tags":[50],"class_list":["post-998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracje","category-kultura","category-lifestyle","category-moda","tag-all"],"_links":{"self":[{"href":"https:\/\/lifestylerek.com\/tr\/wp-json\/wp\/v2\/posts\/998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifestylerek.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifestylerek.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifestylerek.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lifestylerek.com\/tr\/wp-json\/wp\/v2\/comments?post=998"}],"version-history":[{"count":0,"href":"https:\/\/lifestylerek.com\/tr\/wp-json\/wp\/v2\/posts\/998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifestylerek.com\/tr\/wp-json\/wp\/v2\/media\/1002"}],"wp:attachment":[{"href":"https:\/\/lifestylerek.com\/tr\/wp-json\/wp\/v2\/media?parent=998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifestylerek.com\/tr\/wp-json\/wp\/v2\/categories?post=998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifestylerek.com\/tr\/wp-json\/wp\/v2\/tags?post=998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}